Media & Entertainment

A multilingual agent on the club site and app that gives members and guests instant personalised answers on ticketing, memberships, retail and stadium events, in eleven languages. Answers are grounded in club fan data, with over 4.6 million fan accounts unified into SpursID profiles, and unresolved conversations pass to the club's support team.

An internally branded agent solution used by product owners, managers and analysts for quarterly planning and the refinement of engineering epics. It validates and sharpens plans before development starts, collapsing a manual review step from twenty minutes to seconds.

An AI-agent media-buying workflow that autonomously activates premium streaming-audio inventory purchases, piloted in a four-week campaign as the advertising industry's first agentic audio buy.

AI-powered digital spokesperson/NPC 'Jili' in Game for Peace that players interact with and use as an AI teammate.

An in-app AI companion using multiple AI agents to answer fan questions in real time with official statistics, archive knowledge and editorial content.

An agentic AI development partner in Roblox Studio that plans, builds and self-tests games, generating meshes/3D models, placing assets and controlling the player character to test experiences.

An agentic AI marketing operating system unifying media planning, strategy and audience-building workflows, built on custom small language models plus Gemini and Llama.

A customer-experience AI agent, with SiriusXM listed among Sierra's named brand customers.

A marketing-intelligence platform with identity data infrastructure and agentic solutions that orchestrate intelligence across creative, media, commerce and measurement.

Serves subscribers as SiriusXM's branded AI customer-support agent, and is the first deployment of Sierra's Agent Data Platform for longer-term customer context.

Ghostwriter is an internal LLM tool generating first-draft NPC barks/dialogue; NEO NPC is a generative-AI prototype giving players real-time conversational, reasoning NPCs.

An AI assistant giving newsroom staff real-time, compiled data and insights (accessible via chat), being integrated to make querying more intuitive.

AI and agentic capabilities in Adobe Experience Platform and GenStudio to scale content production and deliver personalized fan experiences to 650M+ fans.

Subscription teams of AI agents (supervised by Globant experts) applied to talent development, sports-performance analysis, personalized content generation and workflow automation.

An AI basketball-intelligence platform turning player-tracking data into new stats and a 'Play Finder' feature that uses AI to search and retrieve similar plays across thousands of games.

Sideline Surface Copilot tablets filter play data during games, and Azure AI agents support player scouting, salary-cap management and combine prospect evaluation.

An AI tool that recommends relevant content, selects and optimises images for SEO, and orchestrates the publisher's social media channels across its newsrooms.

Handles subscriber conversations for the Brazilian media group with an AI agent that outperformed its previous bot on retention.

An AI agent inside the AP Storytelling platform acts like an executive producer, checking broadcast rundowns against audience research and converting web stories into broadcast scripts.

Two piloted generative-AI newsroom tools: 'At a Glance' generates bullet-point article summaries and 'Style Assist' refits Local Democracy Reporting Service stories to BBC style.